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COVID-19 Shredding

How to Keep Competitors from Poaching your Customers

This is a very competitive time in business. There are few things more frustrating than losing customers to the competition. Your sales staff works hard to educate, quote accordingly, and book the job. Worse, is when the competitor swoops in and poaches the job.

Here are 5 tips to guarantee the customer you closed is yours to keep:

  1. Leave a Lasting Impression
    Everyone likes to feel like they are important. Be authentic and demonstrate to the customer that you care, deeply, about their business and getting the job done right.
  2. Create Value – Don’t Rely on Price Alone
    Unless you quote a job that is abnormally high or low, a customer will not be able to differentiate between you and your competitors. Great salespeople make a habit of building relationships, even on small jobs. They listen to the problem and provide custom solutions.
  3. Guarantee your Work
    Safeguarding corporate and personal records is important to everyone who is hiring a shredding or RIM company. If you include a guarantee of your work, it helps to alleviate fear.
  4. Provide Customers with a Custom Code after Booking
    Because of COVID-19, most sales are now done over the internet and telephone. In our industry, where many companies share similar names, customers have not written down the company who they booked their business with.

    Some savvy salespeople are giving customers a code after booking. Only this specific code will be your company reaching out to them to make changes to the schedule or pricing.
  5. Provide Social Proof
    It’s okay to brag a little. Let your customers know that many companies in your area choose to do business with you. Providing testimonials puts everyone at ease.

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