New customers take time and money to find. In fact, one of the largest costs of doing business is customer acquisition.
Discover how Shred Nations can help your business gain new customers that fit into your current routes and fall within the range of your services for a fraction of the cost of finding these customers yourself.
Methods Used to Obtain a New Customer
Referral business and organic website marketing are by far some of the most effective ways to add long-term customers.
Customers are the lifeblood of every business. You need new customers every month to keep your trucks
running and pay your expenses. Below are the common methods used to acquire a new customer.
A professional sales staff is imperative for all growing shredding and RIM companies. These are people who reach out to big prospects and represent your company in person. We estimate a salary of $48,000 and about 3 new pieces of business each month.
Google, Bing, and Facebook all have various platforms to sell internet advertising. These websites use a pay-per-click model that charges you whether the consumer turns into an actual prospect or not. We have analyzed this process extensively and believe the acquisition cost is about $750 a customer.
Every business should market to its prior customers. Email is the most cost-effective method for reaching them. Unfortunately, it’s not easy. You need to design a campaign, comply with SPAM laws, and subscribe to an email marketing software. Our conservative estimate is $500 per month.
Sending promotional printed pieces can be an effective way to reinforce your brand, remarket to previous customers or support a new campaign. Based on industry averages, we estimate the closure to be about 0.5%.
Your website is your storefront on the internet. You spent a lot of money to design and build the site and you pay a monthly maintenance fee for someone to make sure it’s on the search engines. Our expert partners say this costs about $1,000 per month.
These events are great for getting your name out there, but generating real business in a timely manner is tough. We estimate $300 for the cost of your salesperson and the fee for lunch.
Referral from Friend
If you could build your business on referrals from friends, it would be a cost effective way to grow your business. These customers tend to convert easy. Referral business is by far the most effective way to add long-term customers. When your customers become advocates for your business, they will sell others on doing business with you.
Cut Costs with Shred Nations
Shred Nations is one of the most cost-effective ways to help supplement your shredding business. Utilize our referrals to supplement and enhance your current marketing plan.
Shred Nations has a customer service team that vets all inquiries before you receive them. Companies who pay for our service, close an average of 50% of the ready-to-buy customers. About 50% of referrals are under 20 boxes, 25% of referrals are 50+ boxes, 15% are 100+ boxes, and 10% is recurring business. The average cost per referral from Shred Nations is $24.
How Much Does it Cost to Get a New Customer?
Shred Nations is one of the most cost-effective ways to help supplement your shredding business. Use our referrals as an
opportunity to grow or use our services as a way to supplement and enhance your current marketing plan.
Below is a breakdown for each method used to acquire new customers and the real costs associated with them.
The Cost of a Vetted, Quality Customer from Shred Nations is Significantly Less.
Cost per Customer
Cost per Customer
When you compare the cost of our sales-ready referrals to other marketing and lead-generation tactics, including direct mail, outbound sales, or any media advertising, you’ll see the advantages of our services. We give you the opportunity to reach and service customers with an immediate need in the area you choose. All that’s left is for you to contact the customer and close the sale.
Referral Cost and Volume
Cost and volume depends on what you offer and more importantly, your service area. We have different ways that you can use and adjust our service to meet the requirements and needs of your shredding business.
The actual cost of your particular service depends on several factors.
- How many different types of referrals do you want us to send? (We charge by referral, but you can select the different types of jobs you want to service.)
- How much territory do you want to cover? (As your territory grows, the volume of leads we send your way will grow.)
- How often do you want us to send you leads? (You can change how often and where you get your leads at any time and even put your service on hold if you’re on vacation.)
When you compare the cost of our ready-to-buy referrals to other marketing and lead-generation tactics, you’ll see the advantages of our service. We give you the opportunity to reach and service customers with an immediate need in the area you choose. All that’s left is for you to contact the potential customer and close the sale.
To learn more about how we can help you grow your business, contact Jennie Gift, VP of Market Development at (720) 437-8139.
Additional questions you may have
Do you have a replacement policy?
Absolutely! If you happen to receive a defective referral, we will replace that referral with another one of the same value. Click here to read more about our replacement policy.
What is your cancellation policy?
If you wish to cancel your membership for any reason, simply notify us by phone or email. Once we have received and processed your request, we will stop sending you referrals. You are only responsible to pay for the referrals you received up to the time we have confirmation of your cancellation.
What if I need to go on vacation?
We don’t want to charge you for referrals that you might receive while you’re on vacation. Any partner can set their account on “vacation hold” for 10 business days. If you’re going to be gone longer than that, we’ll work with you. Just give us a call at (800) 747-3365.
If you don’t contact us and your account exceeds 10 consecutive business days of inactivity, there is a chance that we will fill the territory that you cover with a new or existing network partner. This will maintain our high-level of customer service to our customers and to keep from upsetting the balance of contractor coverage.